Near the end of August, Smile Potential reengaged with a young dental client who had worked with us previously, but who had gone through a near complete turnover of his team. This doctor is very driven to achieve success and he has a clear understanding of the potential for his practice. The nature of our early coaching conversations was to repeatedly assure the doctor that he would be successful, and we frequently addressed his questions of “When will I get there?” and “How will I know when I’ve gotten there?” He seemed focused on a “number”.
As we have seen in coaching over 140 practices during the last 15 years, the best results occur, not when you focus on the dollar outcome, but rather on the details of doing the right things, delivering better care, showing more compassion, executing benefit-oriented dialogue, and adhering to systems that assure success. Around the same time that we resumed coaching this client, Coco Gauff was in the process of achieving a stunning victory in the US Open Tennis Championship. At the young age of 19, Coco had been considered a potential champion and an heir to Serena Williams ever since she turned professional five years prior. This victory was the culmination of her ascension to the pinnacle of her sport.
Immediately after Coco won her final match in impressive fashion, she was seen quietly closing her eyes and kneeling to pray at the bench where she had her equipment and belongings. In the post-match interview, she was asked about her spirituality, and she responded that “I don’t pray for results. I ask for the strength to give it my all and for the safety of me and my opponent. Whatever happens, happens.”